Wednesday, September 2, 2015

Positive data on international visitors

The latest International Visitor Survey from Tourism Research Australia provides further support for stronger international tourism in the year to June 2015. Commentary as posted at Conus: Great International Visitor Data for the Far North
In TNQ visitors were up a stellar 9.8% on the year to 759,000; a level not seen since Sept 2008. Average expenditure per visitor was up strongly (+7.6%) to $1,318. Clearly TNQ has benefited from the surge in Chinese visitors which rose by 16.1% over the year and accounted for 21.8% of all international visitors to the region (up from 20.6% a year ago). But it’s not just the Chinese; over the year visitors from the US are up 12.8% and the UK up 13.6%. As is the case for the state as a whole, TNQ has seen a dramatic decline in market share in the past decade but we are starting to see some (slow) recovery. TNQ’s share of the total Australian international market now stands at 11.6%; this is an increase from 11.2% a year ago but is still well down from the heady heights of 17% ten years ago.
The ongoing recovery in international at Cairns Airport was supported in July by a very strong month also at the main gateway through Sydney Airport.
July’s international result was driven by higher average load factors (2.8 percentage points) and capacity increases. Inbound nationalities were 9.1% higher due primarily to growth from Chinese (+13.3%), Indonesian (+34.6%), Indian (15.2%) and US (12.8%) nationals. Australian outbound grew 3.3% as a result of school holidays and increased seat supply, particularly to the USA, UAE, Philippines and Singapore.

Hopefully the current market turmoil and uncertainty around the Chinese economy wont impact these trends much.

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