Saturday, May 3, 2014

Crook Media and Aquis

Behind the Aquis Casino caravan, and the glossy shopfronts, there has always been the Crook Group of PR consultants. Proud purveyors of services to luminaries such as Professor Clive Palmer.

This has previously been discussed by Walkley Award winning financial journalist Michael West at the SMH whose enquiries failed to elicit any actual real information on Aquis from Crook: Resort dreamers keep casino chips close to the chest

The City Beat column in the Courier-Mail has today reported a split at Crook Group: Crook Group shuts down
ONE of Brisbane’s oldest and best-known public relations firms has ceased trading after the directors split up the business to go their own ways.
Crook Group closed down this week after more than 20 years, with director Andrew Crook now working under the banner of Crook Media.
Two other directors, Ben Ready and Brenton Gibbs, have branched off to launch RG Communications.
Mr Ready said yesterday he could shed no light on the split due to confidentiality agreements all round.
Mr Crook could not be reached as he was travelling overseas with key client Clive Palmer, the alleged billionaire and ever-entertaining MP.
He isn’t the first of the Crook team’s noteworthy clients. The company previously spruiked for two well-known companies which crashed spectacularly during the GFC: tourism and property group Octaviar (previously known as MFS) and one-time child care giant ABC Learning Centres.
Crook Group also hired former journalist Scott Emerson, who later became a partner. He now serves as state Transport Minister.

I wasn't aware that Crook had previously represented Octaviar and ABC and don't recall either among the Crook testimonials? Both failed companies are notable as being connected to boards which comprised directors of prominent political background.

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