Tuesday, October 22, 2013

Great Barrier Reef not unique enough?

The latest Roy Morgan Holiday Tracking Survey is a poor result for Queensland:

The advertisements tell us that Queensland is “where Australia shines”, and with 263 days of sunshine per year this may be true, but more Australians would like to take a holiday in Victoria, the latest Roy Morgan Holiday Tracking Survey shows.

Source: Roy Morgan Single Source (Australia), September 2007 – August 2013, average annual sample n = 19,656.

Yes, those culturally inclined Victorians have stolen top position with the Queensland decline slumping a further 5% in the past year.
Jane Ianniello, International Director of Tourism, Travel & Leisure at Roy Morgan Research, said Queensland suffered because its attraction was no longer unique.
"Key Queensland destinations such as the Gold Coast, Sunshine Coast and Tropical North Queensland are facing stiff price and product competition from a multitude of very affordable overseas beach and island destinations," she said.

The Great Barrier Reef is no longer unique; Without casinos (sorry, integrated resorts) the future is "bleak"? Well, that is the solution from Campbell Newman, although the way casino resorts are proliferating they may be more competitive and less unique than many currently imagine going by this comment in the South China Morning Post: Hong Kong investor takes a gamble on casino in Cairns.
Fung's Aquis is the most ambitious so far. With 3,750 hotel rooms as well as 1,335 villas and apartments according to its plan, it could accommodate more people than Singapore's two integrated resorts put together.
That might be a stretch, said Justin Casey, managing director of Macau-based Asia Pacific Gaming Consultancy.
"Everyone's got a marble floor, chandelier and a Chinese restaurant now," he said. "If you had a pocket full of money and you were looking to establish a new destination in Asia, I don't know Australia would be the first cab off the rank."

Note: Just $950 will get you People who would like to Visit Tropical North Queensland for a Holiday - Profile

Update: View from the Cairns Post: Big projects catch big bucks

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