An interesting report at the Townsville Bulletin on diversification by Mungalli Creek Dairy: Dairy has a crack at organic eggs.
What was perhaps more interesting were the comments on the dairy business:
Mr Watson first marketed the Mungalli Creek brand in 2000 and with the business now turning over more than $7 million a year, he hasn't looked back.
He said the milk wars between the big supermarkets worked in his favour and people were actively seeking the Mungalli product.
Mungalli should probably be regarded as the Far North's premier regional food brand and seems to have thrived despite the pressures afflicting the tableland dairy industry.