The latest international visitor report for Q4 211 from Tourism Australia this week further confirms the changing structure of inbound tourism:
International visitors to Australia remained steady last year although the mix of international visitors to Australia changed, with more coming for business and employment, and fewer coming on holidays, according to the latest International Visitor Survey.
Tourism Research Australia found that business travellers increased by five per cent, visitors coming for employment by 14 per cent, and holiday makers decreased by four per cent, compared with 2010.
The continuing tough economic conditions in Europe and North America, the high value of the Australian dollar and natural disasters such as the Japanese tsunami impacted on overseas arrivals, the survey found.
There have also been more recent reports this week of the growing impact of Chinese New Year on tourism numbers for this January. Also noted while browsing his was a previous report on the impact of the mining boom on tourism which I will get around to sometime .......Despite visitor numbers remaining unchanged, overall visitor nights spent in Australia and overall visitor expenditure both increased by four per cent.
Business travel continues to record levels with business nights and spend up by 10 and 14 per cent respectively, while the employment category saw increases of 12 and 21 per cent.
“The fact that Australia is maintaining its international visitor numbers despite the high Australian dollar is a positive sign. By staying longer and spending more in Australia, international visitors are increasingly high yielding customers who are experiencing Australia not only as a holiday visitor but for business and work- the changing mix of visitors is real opportunity for the tourism industry. The successful businesses of the future will be those that can adapt to these trends, invest for growth and take full advantage of the business services on offer,” Minister Ferguson said.”