Monday, February 20, 2012

Packer swings at tourism again

James Packer has taken another swing and called for tourism reforms to focus more on China which has now become our largest national tourism market. 

Mr Packer suggested that targeting China for even more tourism is the best, and perhaps only, way to bolster the weakened $34 billion tourism sector. 
With China standing atop the list of visitors to Australia, Tourism Australia spends about one-fifth of its overseas budget on China, according to The Australian.
Packer does have a vested interest with his gambling business which should be noted. I wonder how the Chinese feel about 'gateway' marketing and perhaps signs such as this should be in Chinese?

No comments:

Post a Comment