Melbourne Business School (MBS) Joint Project – Re Vitalising Port Douglas
The difficult business environment facing Port Douglas over the last few years is the greatest concern of the Chamber. We recognise that we need help to identify strategies which may assist us in these difficult times. The Chamber now has the opportunity to work jointly with the MBS to first research the issues and then recommend strategies which may be adopted to improve our business levels. This project will produce a five year strategic plan to revitalise business. The project will commence on 2 February when 35 final year MBA students will be in Port Douglas working with the Chamber of Commerce, Cairns Council and Port Douglas Daintree Tourism to research the issues.
The students are mature age candidates for the University of Melbourne MBA undertaking a final year elective in integrative studies. With backgrounds in finance, marketing, engineering and general management, they will bring a collective wealth of experience to the project. They will be led by professional consultants who will bring their own considerable intellectual input and experience to the project.
The Chamber views this as the right time to develop a plan revitalizing Port Douglas as a tourist destination as well as look more broadly to opportunities which may be available to Port Douglas. We are fortunate to be working in conjunction with Australia’s leading business school to get this process started. The expectation is that the results of this study will yield tangible benefits to the Port Douglas community and business interests.
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Sunday, February 5, 2012
MBA program targets Port Douglas
An interesting initiative in Port Douglas with MBA students from Melbourne Business School to develop a five year strategic plan as part of their final year program. MBS is usually regarded as Australia's leading business school and rates highly in international rankings. Something to keep an eye on as the year progresses.