Thursday, September 22, 2011

The Entertainment Economy

Entertainment is somewhat topical following yesterdays controversial CRC on the Entertainment Precinct. This week also APRA (music not finance) released a report on the Economic contribution of the venue-based live music industry in Australia.

An interesting component of this was that the size of the live music economy in Queensland surpasssed Victoria. Queensland Economy Watch has speculated that this could be because of country music, a thought which caused KS some trauma! This is a breakdown of the data:

Pubs, clubs, bars, restaurants, cafes, and night clubs are the categories of live music venues covered in this report. This is ordinary suburban and street culture. There are clear differences between states. The NSW club industry is powerfully dominant in that state, as are pubs in Qld. Cultural differences and regulation clearly play a role here. Let's compare these numbers with population ......

              population      live music
NSW          32.4%        32.1%
VIC            24.8%        22.0%
QLD           20.2%        23.6%
WA            10.3%           9.0%
SA               7.4%          8.7%
TAS             2.3%          2.2%  
ACT            1.6%          1.1%
NT               1.0%          1.0%

The surprise here is surely Victoria, where Melbourne regards itself as the cultural hub of Australia, including live music. Something to look at is methodology. APRA (Australasian Performing Right Association) requisitioned this report through Ernst & Young: "For the purposes of the study the venue-based live music industry is defined as those hotels/bars, clubs, restaurants/cafes and nightclubs licensed with APRA that stage live music."  I wonder how extensive the licensing by APRA is, and how biased this is to larger venues?

Curiously,  Google throws up links from music industry sites (particularly Victoria) which make specific claims on this report to support smaller venues, and then specifically misrepresent that it relates to smaller venues. I don't see that this report does anything of the kind and possibly the opposite. Please note that I vociferously support smaller venues but that is not in this report?  What the report shows is support for large music venues in clubs and pubs likely to support APRA?

When it comes to entertainment, and topical issues,  this brings up gambling which gets not a single mention in the APRA report, despite the bulk of live music revenue outlined in the report coming from venues reliant on gambling revenue? Note: Interesting post on conflict between the two here.

It would be just as feasible to associate state differences with poker machines rather than country music .... although what really should be provoked is further genuine research?

Update: "The most popular genre of live music staged at the venues surveyed was rock/pop, accounting for 38.5% of respondents, followed by “all styles” with 31.4% and blues/roots/country with 13.9%.

No comments:

Post a Comment