The advantage of online transactions, apart from convenience is that they are usually, and should be, cheaper. The reverse exists in theatre and entertainment bookings. At our local Ticketlink an online booking attracts a $5 surcharge!
This is despite when you book online you are offered no choice of seats other than what is displayed. Is there any reason why a choice of seats can't be offered and a ticket printed out? The entire thing contrasts strongly with the highly competitive airlines where online bookings and seat allocations are now the norm. It has become Dickensian!
KS always looks online for upcoming events and to see how bookings are going and then wanders down to the Ticketlink office at Civic to book the best available seats which are usually better than anything displayed online. Is that the way this should be working?